Speakers

Sante Joseph Achille

Sante Joseph Achille

Consulente per Motori di Ricerca e di Web Marketing

achille.name

Sante Lives and works in Italy out of L’Aquila a small medieval town close to Rome. He has an engineering degree, has worked for major aerospace organizations including the European Space Agency (Noordwijk – Netherlands), and has been working on the web since the very beginning of the commercial World Wide Web in 1994. With over 19 years of hands on experience, Sante has reviewed and optimized hundreds of websites and successfully cooperated with small local companies and large muti-national corporations, offering a wide spectrum of expertise essential to the success of a project.Sante is a seasoned bi-lingual web marketing consultant offering services in organic placement, paid search, and content creation, in both English and Italian.Sante regularly attends and speaks at search marketing conferences and teaches, and offers SEO related courses. Sante is the Majestic Ambassador to Italy.

Ale Agostini

Ale Agostini

Managing Director

Bruce Clay Europe

Ale Agostini is managing director and partner of Bruce Clay Europe, marketing teacher at Il Sole 24 ore, Iulm. He is the author for Hoepli, the leading Italian publisher in online Marketing. Recently he wrote “Finding Customers with Google”.

Federico Ascari

Federico Ascari

Brand Projects

Telecom Italia

bio available in italian only

Paul Bongers

Paul Bongers

Senior Manager Business Development

Searchmetrics

As Senior Manager Business Development for Searchmetrics, Paul Bongers evangelizes holistic approaches, such as integrated marketing strategies within and beyond online marketing. Leveraging the world’s most expansive database in search and social analytics, Paul makes new strategy tangible for marketers in the largest media agencies in the world. These include WPP, Omnicom, Publicis, Aegis-­-Dentsu, Havas Media and IPG.

Luca Bove

Luca Bove

SEO Influencer

Freelance

A Computer Science degree and a Master’s degree in SMEs Management, Luca Bove has been working on seo and Search Marketing since 2000 and on Local Seo since 2007.He has followed hundreds of Search Marketing projects for both small and big companies. He is the creator and top supervisor of www.LocalStrategy.it, at present the sole and only project existing in Italy entirely dedicated to Local search.He frequently speaks at various web marketing related events (qui aggiungerei alcuni eventi, gli altri speakers dell’smx lo fanno). He often holds training courses at customer’s and teaches in several masters related to Seo & SEM.

Eugenia Burchi

Eugenia Burchi

Blogmeter

Social Media Strategist

Gian Caprini

Gian Caprini

Global Senior Consultant, Digital Marketing

Expedia

Italian born and London adopted Gian Caprini is a multilingual digital marketing expert, he is specialized in technical and editorial search engine marketing optimization, content strategy and social media integration. He has been developing multichannel campaigns for SMEs, Startups and several established international brands such as SKY, Santander, The Guardian and others. After a few years at one of the top digital marketing agencies in London, he moved to Microsoft in the Online Services business division where he has been leading the Search and Social Media marketing strategy across the EMEA region. He recently joined Expedia Inc., as global senior consultant he provides strategic recommendations to several top airlines and some of the largest global travel websites powered by the Expedia Affiliate Network technology.

Sean Carlos

Sean Carlos

President

Antezeta

Sean Carlos is a digital marketing consultant & teacher, assisting companies with their Search, Social Media & Digital Media Measurement strategies. Sean began working with search engines in 1990 through a project he managed for the Los Angeles County Museum of Art. His career continued in Hewlett-Packard Consulting and later as IT Manager of a real estate website belonging to the Pirelli group before founding Antezeta Digital Marketing in 2006. Sean is an official instructor of the Digital Analytics Association and collaborates with the Bocconi University. He is also a co-author of the Treccani encyclopedic dictionary of computer science, ICT & digital media and contributes to various publications including Search Engine Land and Marketing Land. He is Chairman of SMX Milan. Born in Providence, RI, USA, Sean received Honors in Physics from Bates College, Maine. He speaks English, Italian and German.

Rossella Cenini

Rossella Cenini

Search Advertising Specialist

Studio Cappello

With a degree in Psychology in 2003, she began working as a keyword advertising specialist in a local web-agency. In 2010 she arrived at Studio Cappello, one of the most important Italian agencies in the field of web-marketing, and 2 years later she became one of the top contributors in the Italian AdWords Community. Her obsession? Try to take advantage of users cognitive biases in order to create the perfect campaign.

Dane Cobain

Dane Cobain

Social Media Specialist

fst the Group

Dane is a keen writer and amateur musician, with an interest in marketing and social media that stems from his youth when he used Bebo, MySpace and a GeoCities website to promote his music.After studying creative writing at Roehampton University in London, Dane graduated with a 2:1 and began a career as a social media marketer, working on international B2C brands at a PR and social media agency, before joining fst in the spring of 2013.Throughout his career, he’s written for SocialMediaToday, AllFacebook and Memeburn. He’s also been featured as a social media marketer both online and on the radio by the BBC. Dane is currently writing a novel about a social networking start-up and carrying out research for a non-fiction book called ‘Social Paranoia’.

Adrian Cutler

Adrian Cutler

Head of Digital

Globalclick

Adrian has been doing paid search longer than Google and has worked with some of the biggest global brands in digital such as Kelloggs, GM, Nokia, HP, Hertz, Fox, Adidas to name but a few. He has picked up awards for integrating search into offline media and using data to inform decisions to drive turnkey strategies for global clients, pushing the boundaries of what is possible in digital.Being a regular contributor to the Drum, and the first voice published with a point of view on the biggest change to Adwords since its creation, enhanced campaigns, he considers himself a partner of Google and embraces the Google stack in his strategy. He firmly believes you do not have to be another ‘Avinash Kaushik’ to understand and use data.

Irene Dal Bello

Irene Dal Bello

Digital Marketing Manager

Hotel Principe di Savoia

Irene is Digital Marketing Manager for one of the most famous symbols of the city of Milan, the Hotel Principe di Savoia. She handles contents for the website, all social network profiles, online reviews and Google results. Previously she worked as Community Manager at Dada/Rcs Online, Google tester, and started her own cyberspace odissey back in 2000, creating Yahoo Italia’s customer care department from scratch. She believes that clicks need to measure a real object in the outside world, the rest is nothing but a lot of chat and a badge.

Shawn Dragann

Shawn Dragann

CEO

Idea Evolver

Shawn Dragann started optimizing in 1999 and today, his firm, Idea Evolver, services some of the world’s most well-known organizations.After the early days, Shawn helped start the SEO department at Digitas Health and Digitas proper. For his work on Samsung and American Express, as well as the development of a keyword insights application, DM News recognized him as a Top 30-Under-30 marketing professional: http://goo.gl/7C1U3P.Currently, Shawn is the CEO of Idea Evolver, a mobile-first, social search experience optimization firm located in Dumbo, Brooklyn and Philadelphia, PA.Idea Evolver drives results by identifying need states and fulfilling demand with the highest quality experiences possible.

Richard Falconer

Richard Falconer

Head of SEO

DigitasLBi

Richard Falconer is Head of SEO at Edinburgh based DigitasLBi, a global marketing and technology agency, where he has worked for six years.He relishes his work which includes providing strategic and service direction for his department as well as SEO consulting for some of the biggest names on the web.Richard’s previous speaking engagements include UK SMX, Brighton SEO and Conversion Conference.

Roberto Favini

Roberto Favini

Business Analyst

Hearst Magazines Italia

He’s been Business Analyst for a dozen years on advertising in Hearst Magazines, but he prefers to define himself as blogger. He lives in the net even if the identity card shows in Milan: he’s everywhere on social media as @postoditacco. It deals with social media communication, social media analysis, curation, storytelling and data journalism. Moving on from the Arab Spring to #terremoto, he can’t be without Twitter. Among his works there is a study on the dynamics of geo-temporal propagation of the conversations on Twitter during the italian earthquakes in 2012, presented at the Internet Festival of Pisa. He writes on Myweb20.it

Francesco Federico

Francesco Federico

Global Digital Marketing Director

Acer

As Global Digital Marketing Director at Acer, Francesco is responsible for managing customer lifecycle coordinating its execution in all 55 markets across 4 continents in which Acer operates today. He is also responsible for online acquisition through direct and partner channels. Social media marketing and digital analytics complete the department. His career began founding one of the first Italian user experience design consultancy firms and went on founding two internet startups in consumer electronics and travel industries, based in Milan and London respectively, both focused on value chain disintermediation. He later held a variety of leadership roles within digital marketing and CRM teams at Vodafone Italy and Vodafone Group, where he developed and executed innovation projects on digital CRM, while significantly increasing sales performance of digital channels thanks also to conversion oriented design. Before joining Acer he worked as a consultant for companies like Google, Sky, MasterCard, Allianz and Banca Generali.

Andrea Fontana

Andrea Fontana

CEO

Storyfactory

Storytelling and Business Narrative Professor at Pavia University. CEO and founder of Storyfactory, the first Italian company in the field of business consulting narrative, President of the Italian Corporate Storytelling Center at the University of Pavia. Author of several books on management culture and corporate communications, he wrote the first italian handbook on Corporate Storytelling – “Manuale di Storytelling”, published by ETAS, with whom he also published “Storytelling Kit. 99 esercizi per il pronto intervento narrativo”.He devoted himself to research and teaching activities, and to communication in the field of people governance and Corporate Storytelling.

Frank Fuchs

Frank Fuchs

OSS Evangelist

Microsoft

Frank is a creative thinker who has the gift of being able to make highly complex topics and processes comprehensible in a way that everyone can understand. In this way, he brings people with a broad range of expertise together, which lead to innovative and visionary projects. Over the past 15 years, Frank’s Internet career has allowed him to work with some of the leading brands of the industry, which he continues to do to this day. He was in charge of the Bing search engine at Microsoft in Germany and continued to work as a freelance consultant for the company after he left in 2011 to build a Start-Up. Prior to that he successfully helped build and later managed Yahoo!’s local search and maps product. He also was co-responsible for product strategy and product development of Yahoo! Answers worldwide. After rejoining Microsoft, he now shares his experience and knowledge in his role as OSS Evangelist where he is charged to drive increased awareness of the Microsoft consumer experience

Alessio Garbin

Alessio Garbin

Cofounder

Uramaki

bio available in italian only

Brad Geddes

Brad Geddes

Founder

Certified Knowledge

Brad Geddes is the founder of Certified Knowledge, an online paid search training and toolset provider. Brad is also a co-founder of AdAlysis, an automatic ad testing platform. He is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program. Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Britannica, and Red Lobster.One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Susan Geraeds

Susan Geraeds

SEO Product Owner

Booking.com

Susan has been active in SEO since 1998. Initially as a webmaster for several small hotel groups in Rome, and later as Director SEO, Content & Geography for Venere.com (an Expedia Inc. company). In 2012, she left her beloved Rome after 15 years to return to her native Holland, where she lives in Amsterdam with her husband and works as an SEO Product Owner for Booking.com

Andrew Goodman

Andrew Goodman

President

Page Zero Media

Andrew is founder and President of Toronto-based Page Zero Media, a full-service marketing agency founded in 2000. Page Zero manages clients’ paid search campaigns, organic search findability, display advertising, and other forms of effective audience targeting. Clients include fast-growth etailers like Nuts.com, Posterjack, and Well.ca, along with more recognizable names. He is also co-founder of Traffick.com, an award-winning industry commentary site; author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008); and Chair Emeritus, SES Toronto. He is also a co-founder and current board member of HomeStars, a consumer review site that now ranks #71 on the Profit 500, Profit Magazine’s annual profile of Canada’s fastest growing companies. Andrew has also acted as an adviser to software companies in the digital space (Clickable, Acquisio). On weekends, Andrew enjoys hiking and eating lobster rolls near the Bay of Fundy.

Bastian Grimm

Bastian Grimm

Managing Partner

Grimm Digital

Bastian Grimm is founder and managing partner of Grimm Digital. Having a background in software development, nowadays he works as online marketing consultant with a strong focus on SEO. With his company, he specializes in SEO strategy- & management consulting as well as online marketing trainings and workshops. Grimm also co-runs Ads2people, a full-service performance marketing agency based in Berlin, Germany where he heads the SEO department as the VP of Search.Prior to running his own companies, Grimm set up and trained in-house search teams for brands like Fox Mobile Group (Jamba, iLove, etc.) and oversaw their SEO activities in 25+ countries and for 100+ websites.

Roberto Grossi

Roberto Grossi

Owner

Social Media Easy

bio available in italian only

Giuseppe Guerra

Giuseppe Guerra

Head of Media and Services Italia

77Agency

Giuseppe Guerra has been working in the digital media industry since 2007, initially as an Account Manager in 77Agency, at the time a 20-people agency based in London, Milan and Riga. Since then he has been developing his competencies to become Head of Operations for the Italian market, with a team of 20+ professionals and major responsibilities on the Italian client and service portfolios of 77Agency.

Susan Hallam

Susan Hallam

Managing Director

Hallam Internet Ltd

Susan has worked in the UK information industry since 1985, and is a recognized leader in the field of Internet marketing. She has been awarded the Freedom of the City of London, her views on Internet business issues have been published in the Sunday Times, and she is a popular speaker at Internet conferences. Susan contributes to the MOZ Local SEO Ranking Factors Report. Prior to setting up Hallam Internet in 1999, Susan held senior Internet marketing roles at British Telecom and Capital One. Susan’s initial interest in the Internet and electronic commerce arose from her teaching and research role as a Senior Lecturer in Information Technology at The Nottingham Trent University.

Shel Holtz

Shel Holtz

Principal

Holtz Communication + Technology

Shel Holtz, ABC (Accredited Business Communicator), is principal of Holtz Communication + Technology. Shel brings to his assignments nearly 35 years of organizational communications experience in both corporate and consulting environments.Before forming Holtz Communication + Technology in February 1996, Shel was senior communications consultant and the communications practice leader for Alexander & Alexander Consulting Group in San Francisco, California. Other positions include director of corporate communications for Allergan, Inc., a Fortune 400 pharmaceutical company, and at Mattel, Inc. He also has worked for William M. Mercer, Inc., ARCO and Transamerica Financial Corporation.Shel is a five-time winner of IABC’s Gold Quill award (most recently winning in 1997 for external Web sites), and was named IABC/Los Angeles’s Communicator of the Year in 1988. Shel has applied online technology to his communication efforts on behalf of companies and clients since the mid-1980s. His most recent book is “Tactical Transparency,” co-written with John C. Havens and published by Jossey-Bass. Shel is also the co-author of “How to Do Everything with Podcasting,” co-written with Neville Hobson and “Blogging for Business,” co-written with Ted Demopoulos. Earlier books include “Corporate Conversations,” a guide to employee communications. “Public Relations on the Net,” and “The Intranet Advantage”. Shel graduated with a bachelor of arts degree in Journalism from California State University, Northridge, in 1976.

Dixon Jones

Dixon Jones

Director

Majestic

Dixon Jones became the Marketing Director of the world’s largest link analysis engine, Majestic SEO, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry. Bringing the technology to the search marketing industry has resulted in two best SEO Technology awards and a user base of thousands from WordTracker to Microsoft. The data provides users with detailed link data from anchor text to crawl date.He has worked at the forefront of search marketing since 1999, since he set up the UK based search marketing consultancy, Receptional. During that time, Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors – including national papers and international search engines themselves to understand their own search strategy. His consulting clients come from a wide variety of difficult sectors, from travel to gambling.

Gianpaolo Lorusso

Gianpaolo Lorusso

Creator/organizer

ADworld Experience

Gianpaolo became interested in search engines in late nineties and since then has worked on web projects for several large Italian and international companies. He has been a Google Certified Partner since 2005 and in 2012 launched ADworld Experience, one of the most important European events dedicated to Search Engine Advertising. As a natural complement to his SEM skills in 2008 he became interested in User eXperience, and since then has been designing information architectures and performing usability tests on web interfaces. In his spare time he manages sito-Perfetto.it, the first Italian shared E-book about web marketing updated by many well-known Italian Internet professionals.

Mariella Merlino

Mariella Merlino

Digital PR & Social Media Manager

Banzai/GialloZafferano

bio available in italian only

Matteo Monari

Matteo Monari

COO

BizUp

With a degree in European Languages and Cultures and an experience as researcher in Human Computer Interaction, Matteo has worked as an SEO for more than 8 years. Matteo started his career as SEO manager in the online gaming segment, managing sites targeting the Italian, French, Spanish, Northern European and Eastern European markets. More recently, Matteo has been working as Head of SEO and Crowdsourced Content for Populis, the European media company owing the international networks Excite, Blogo, Blogosfere and Mokono. Since 3 years, he is the co-founder and COO of BizUp, an Online Marketing agency specializing in international projects in competitive segments. Matteo is a regular speaker at Italian and European online marketing, iGaming and affiliate marketing events. He is also Mentor for the Estonian startup incubator GameFounders and a regular contributor to the magazines iGaming Affiliate and iGaming Business.

Johannes Müller

Johannes Müller

Webmaster Trends Analyst

Google

John joined Google in 2007 and works as a Webmaster Trends Analyst. He works closely with the Webmaster Tools and Search Quality teams and looks after the English speaking Google Webmaster Help discussion forums.

Luca Perugini

Luca Perugini

Consultant, Social Media Strategist

Luca Ing. Perugini

bio available in italian only

Diego Puglisi

Diego Puglisi

Search Marketing Manager

Thomas Cook Airlines

Diego Puglisi is Search Marketing Manager at Thomas Cook Airlines, an UK leading brand in holiday travel. Having worked for over five years agency-side, Diego became expert in internet marketing strategies across a substantial number of industries, including Travel, Finance, Fashion and Online Gaming. Before joining Thomas Cook, Diego built and managed the SEO team at Greenlight Digital. In this agency he was a key player in driving digital growth for global brands such as Nespresso, HSBC, Santander, Vertu to name a few.

Roberta  Remigi

Roberta Remigi

Product Quality Analyst – Search

Google

Search Quality analyst,her job is to make sure Google serves the best results to users by supporting and educating webmasters on how to build Google-friendly websites. Before becoming a Googler, Roberta spent a lot of time studying and working in communications as a community manager and content creator. She is the founder/co-founder of donneduepuntozero.com, a website meant to inspire Italian girls like her to have fun with technology and embrace innovation.

Simone Rinzivillo

Simone Rinzivillo

CTO & Co-founder

Mamadigital

Simone Rinzivillo is CTO & Co-founder of Mamadigital, a new media agency focusing on digital Marketing and specialized in Search Engine Marketing and Online Communication. He is in charge of the company’s production department and coordinates the development of Search Marketing strategies for important National and International clients. His 10 years experience in SEO and his profound knowledge of web marketing dynamics and tools over the years, are a solid basis on which he and Mamadigital’s team of professionals build the best solutions to improve for their clients visibility. From 2000 to 2004 he was Web developer within Gruppo Ferrovie dello Stato, while from 2006 he worked at Ad Maiora, where he was in charge of the coordination of Search Engine Optimization projects for some important companies. In 2007 he took a new challenge by founding Mamadigital where he is chief technical and production officer and personally manages some projects for important clients.

Kevin M. Ryan

Kevin M. Ryan

CEO

Motivity Marketing

Kevin M. Ryan is CEO of Motivity Marketing, a strategic consultancy that helps companies in the world of connected marketing move forward by assisting with business, marketing and media strategy. Mr. Ryan is a global interactive marketing thought leader who has appeared on CNN and featured by The Associated Press, The Wall Street Journal, USA Today, The New York Times and Advertising Age, as well as published hundreds of articles on search and interactive marketing. He is the former CMO of WebVisible, VP, Global Content Director for Search Engine Watch and Search Engine Strategies, VP of Interactive Media for Wahlstrom Interactive and Founder of Kinetic Results, an Advertising Age Top 20 search engine marketing firm. Mr. Ryan has contributed to the growth of the interactive marketing world with contributions to the American Association of Advertising Agencies, Interactive Advertising Bureau (IAB), Microsoft Search Advisory Council, Search Engine Marketing Professional Organization (SEMPO), 212 Interactive Club and Direct Marketers Association (DMA). He currently serves on the board of advisors for Ad:Tech and iMedia.

Rhian  Ryan

Rhian Ryan

Vice President, Director of Search Marketing

DigitasLBi

Rhian Ryan is a seasoned search and digital strategist with 10 years of experience helping brands succeed online. Most recently, Rhian joined DigitasLBi NY as Vice President, Director of Search Marketing. With expertise across paid, owned and earned media, Rhian has honed end-to-end digital marketing skills that deliver against business objectives. Throughout her career, she has served at various agency posts including Initiative, Reprise, Resolution and Acronym Media. Rhian got her start in the online arena after developing the first-ever digital strategy for bestselling author Sergio Esposito’s renowned wine retailer, Italian Wine Merchants. She created, implemented and managed a successful online marketing program that included search, online advertising and interactive customer retention systems. Ms. Ryan’s experience bridges the gap between strategy and execution. She has fought the battles of old thinking and won big with massive experience in the digital space.

Pietro Sansone

Pietro Sansone

Chairman

LiveXtension

Pietro Sansone has spent 10 years in the DDB group: he was in Rapp Collins first, then launched the Italian office of the Tribal DDB network, then worked at the strategic and planning integration of the 3 main companies of the group (Rapp Collins, Tribal DDB and DDB). In 2007, he joined LiveXtension, marketing communication agency of the incubator Digital Magics. Today, he is chairman and strategy director of LiveXtension. He has been teaching online advertising, advergaming and social media in university and post-degree courses at the Università Cattolica and Politecnico in Milan.

Andrea Scarpetta

Andrea Scarpetta

Director

Yottacom

An early pioneer of digital communications (starting with fidonet during 1990s) Andrea has started doing internet marketing during 2004 and during the last years has worked for some of the most important brands in Europe.His focus has always been to help his clients improve their visibility through the use of White Hat Seo strategies, which are the only way to obtain long-lasting organic visibility.Starting from 2010 he has been involved as a speaker for italian marketing events and webinars like: Convegno gt and SEO supersummit.During 2014 he left his role as Head of SEO for the agency Fullplan in order to start his own brand in London called “Yottacom”.

Chris Sherman

Chris Sherman

Founding Editor

Search Engine Land

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of Google Power: Unleash the Full Power of Google from McGraw-Hill. His previous books include The Invisible Web: Uncovering Information Sources Search Engines Can’t See” (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master’s degree in Interactive Educational Technology from Stanford University and a bachelor’s degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Marcello Signore

Marcello Signore

YouTube, Scrittore e Travel Blogger

Marcello Signore, born in Naples, works as a freelance writer for social media in Milan. He has worked for several advertising and entertainment agencies such as Young & Rubicam, Endemol and Havas developing social media projects and contents. After three season as a tv host for “My Name is Nerd” (La3) and “Occupy Deejay” (DeejayTV), he published two books “Padre a tempo indeterminato” and a short story inside the LGBT volume “It Gets Better.”

Chris Silver Smith

Chris Silver Smith

President

Argent Media

Chris Silver Smith is CEO of Argent Media, a search marketing agency located in Dallas, Texas, and he has an extensive background in search engine optimization, internet technology and online marketing. He has worked for some of the top agencies in the SEO industry, and he has provided search marketing strategies for some of the top Fortune 500 and Internet Retailer 500 companies. Earlier in his career, Chris worked at Verizon’s Superpages.com for over ten years, ultimately serving as the head of the technology department. His projects there included R&D, local search development, UI design, map-based search, mobile apps, and more. He was awarded the Verizon Individual Excellence Award in 2004 for SEO development, and his work there was granted two patents. Chris regularly contributes articles to Search Engine Land, and he currently serves on the Board of Advisors for Universal Business Listing (UBL) and Thomas-Reuters FindLaw.

Emanuela Stracchi

Emanuela Stracchi

Search Advertising Lead

Microsoft

Emanuela is responsible for Search revenue and marketplace performance while advocating Microsoft’s commitment to the search advertising business in Italy. She is managing the relationship with the partner Yahoo for the long term health of Yahoo! Microsoft search alliance. She is the Bing Ads Evangelist and is responsible for driving awareness, perception and adoption of Bing Ads Product. She is no stranger to Digital Advertising and Performance Marketing, having spent more than 14 years in Sales, Marketing, Account Management and Business Development roles for a diverse range of large international organizations. Prior to joining Microsoft Emanuela led Strategy & Business Control and Performance business Development as Head of Business Control and Head of Affiliation in Tradedoubler. Her career also includes 7 years at Yahoo where she led Search Marketing unit as Sales Manager and then as Head of Search Account Management and 3 years at Mindshare in Digital account Planning.

Danny Sullivan

Danny Sullivan

Founding Editor

Search Engine Land

Danny Sullivan is considered globally a pioneer and a guru of Search Marketing. His activities have often found greater prominence among leading American media including The Wall St. Journal, USA Today , The Los Angeles Times, Forbes , The New Yorker, Newsweek, ABC ‘s Nightline and is currently founding editor of Search Engine Land and Chief Content Officer for Third Door Media.

Eric Sylvers

Eric Sylvers

Staff reporter

The Wall Street Journal

Eric was born in California in 1971. He studied at the University of California at Los Angeles (UCLA) and did his junior year abroad at the Università degli Studi di Padova. He earned his master’s in economics and international relations at Johns Hopkins University (Washington D.C. and Bologna). At the conclusion of his studies in 1997, Eric began working for Bloomberg News in Washington D.C. and was transferred to Milan at the end of 1998. He worked at Bloomberg until 2003 when he became a full-time contributor to the New York Times and sister paper the International Herald Tribune following the Italian economy and wireless technology worldwide. He also wrote on travel, food and Italian culture. Since April 2014 Eric has been a staff reporter with The Wall Street Journal in Milan.

Cristiana Tumedei

Cristiana Tumedei

Consulente di Comunicazione e Pubbliche Relazioni – Strategist for Artists and Creative

Cristiana Tumedei

bio available in italian only

Claudio Vaccaro

Claudio Vaccaro

CEO

BizUp Srl

Biography available only in Italian

Evert Veldhuijzen

Evert Veldhuijzen

CEO / Founder

Netlead GmbH & Co. KG

Evert Veldhuijzen started working on the Internet in 1992, while he was still studying law in Groningen (the Netherlands). In 1999 he established his Italian company Veroworx, which specializes in the creation of Internet sites for touristic companies. In 2001 he and the company moved to Berlin. Evert specialized increasingly in the area of online marketing. Starting in 2002, he supported search engine marketing campaigns for international customers, at that time not only with Google, but also with AltaVista for example. Today Evert and his team of Netlead are consulting various international brands about different aspects of online marketing. Next to it netlead is in affiliate business and develops websites for their joint-ventures and intelligent marketing tools. They’re actually developing a tools suite, called SEMSuite, which will support their consultants in their daily workflow. Evert is a regular speaker on various search marketing conferences and writes for State of Digital.

Marco Volpe

Marco Volpe

CEO

Volpe Marco

Born in Riccione Italy in 1975 Marco Volpe starts working online in 1995. Living in a touristic region he has the first opportunity of marketing online a customer in the lodging field. Now he run a company that supports more than 100 hotels, travel companies and digital agencies promoting and attracting customers online.Marco Volpe is Master Practitioner in NLP and Business Coach (Certified by Richard Bandler) and teaches Digital Communication for many educational authority.

Ryan Wall

Ryan Wall

Chief Revenue Officer

Idea Evolver

Ryan co-founded Idea Evolver in 2011 and leads new business development. He specializes in digital marketing, with a strong focus on content strategy, international marketing, social search optimization, and technical compliance technology.Ryan earned a MS in international marketing from Saint Joseph’s University in 2006. He currently lives in Brooklyn, NY.

Ugo Zambuto

Ugo Zambuto

Web Marketing Manager presso Web & New Media / Direzione Centrale Comunicazioni Esterne e Media di Ferrovie dello Stato Italiane

Ferrovie dello Stato Italiane

Graduated in Economics at University of Palermo, always devoted to new internet technologies and to their impact on companies’ strategies. In the companies he worked for he promoted CRM strategies adoption, he developed loyalty and direct marketing programs as well as customer analytics. At present he is part of Web e New Media Team at Direzione Centrale Comunicazioni Esterne e Media of Ferrovie dello Stato Italiane Spa and manages web sentiment analysis, web communication strategic analysis and social media marketing

Paolo Zanzottera

Paolo Zanzottera

Co-Founder

Appocrate.it

He started to work as a SEO in the 1998 during his studies at university and he began to “consume” log data to create web analytics reports. In 2000 he got his degree at Bocconi University in economics with the thesis “Consumer protection in ecommerce”, working on that topic with an internship in the European Commission in Brussels. He came back to Italy at the end of the 2001 and he founded a web agency: Bizonweb. Since 2007 Paolo is the CEO of ShinyStat: a digital analytics platform, certified provider for Audiweb. He led directly the R&D to develop Video Analytics in 2009 and App Analytics in 2011. In 2013 co-founded the Italian company Appocrate: an e-health start-up with a focus on mobile devices. Paolo loves know-how exchange: he enjoys speaking when invited by universities and public and private organizations. In 2014 he published a book with Hoepli “How to earn money with App” as he’s working for many years in the App development and marketing.

Marco Ziero

Marco Ziero

Socio titolare

MOCA Interactive Srl

After graduating in Statistics and Information Technology from the University of Padua, he started a carreer in online marketing by working for two Padua-based agencies. In 2007, he began working for MOCA Interactive as a SEO, ending up becoming the business unit manager.In 2010 he became part of the society and board of directors, also being in charge of: MOCA’s own marketing and communication, on one side, and digital consultancy for the wider and more complex projects out of the client portfolio, according to the company’s core business, on the other.

Rachele Zinzocchi

Rachele Zinzocchi

Social Media Manager

H3G

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