All Speakers – Smx Milan 2013

Sante Achille

Sante Achille

Search Marketing Consultant

Sante Lives and works in Italy out of L’Aquila, a small medieval town close to Rome.He has an engineering degree, has worked for major aerospace organizations including the European Space Agency (Noordwijk – Netherlands), and has been working on the web since the very beginning of the commercial World Wide Web in 1994.With over 20 years of hands on experience, Sante has reviewed and optimized hundreds of websites and successfully cooperated with small local companies and large muti-national corporations, offering a wide spectrum of expertise essential to the success of a project.Sante is a seasoned bi-lingual web marketing consultant offering services in organic placement, semantic search, paid search, and content creation, in both English and Italian.Sante regularly attends and speaks at a number of search marketing conferences in Europe and teaches SEO and web technology related courses. Sante is the Majestic Brand Ambassador to Italy.

Ale Agostini

Ale Agostini

Managing Director

Bruce Clay Europe (Moderator of the Tracking Session)

Ale Agostini is managing director and partner of Bruce Clay Europe, marketing teacher at Il Sole 24 ore, Iulm. He is the author for Hoepli, the leading Italian publisher in online Marketing. Recently he wrote “Finding Customers with Google” and “Social Google Marketing”. He spoke several times at SMX, Emetrics and writes online for Semrush. Blog: www.AleAgostini.com.

Andy Atkins-Kruger

Andy Atkins-Kruger

Ceo

Web Certain Group

Richard Baxter

Richard Baxter

CEO

SEOgadget

Luca Bove

Luca Bove

Founder

IM Evolution

A Computer Science degree and a Master's degree in SMEs Management, Luca Bove has been working on seo and Search Marketing since 2000 and on Local Seo since 2007.He has followed hundreds of Search Marketing projects for both small and big companies. He is the creator and top supervisor of www.LocalStrategy.it, at present the sole and only project existing in Italy entirely dedicated to Local search.He frequently speaks at various web marketing related events (qui aggiungerei alcuni eventi, gli altri speakers dell'smx lo fanno). He often holds training courses at customer's and teaches in several masters related to Seo & SEM.

Frieda Brioschi

Frieda Brioschi

Presidente

Wikimedia

Ruth Burr Reedy

Ruth Burr Reedy

SEO Manager

OPUBCO

Ruth Burr Reedy is the head of the On-Site SEO team at OPUBCO Digital Marketing Solutions, a full-service digital marketing agency in Oklahoma City, Oklahoma, USA. At OPUBCO, Ruth leads a team of SEOs to make on-site and back-end improvements to clients' sites for maximum search exposure. Prior to her move to Oklahoma, Ruth was the Head of SEO at Moz (formerly SEOmoz). Ruth has been working in SEO since 2006.

Luciano Cantoni

Luciano Cantoni

Senior Mobile Solutions Lead

Google

Sean Carlos

Sean Carlos

President

Antezeta

Sean Carlos is a digital marketing consultant & teacher, assisting companies with their Search, Social Media & Digital Media Measurement strategies. Sean began working with search engines in 1990 through a project he managed for the Los Angeles County Museum of Art. His career continued in Hewlett-Packard Consulting and later as IT Manager of a real estate website belonging to the Pirelli group before founding Antezeta Digital Marketing in 2006. Sean is an official instructor of the Digital Analytics Association and collaborates with the Bocconi University. He is also a co-author of the Treccani encyclopedic dictionary of computer science, ICT & digital media and contributes to various publications including Search Engine Land and Marketing Land. He is Chairman of SMX Milan. Born in Providence, RI, USA, Sean received Honors in Physics from Bates College, Maine. He speaks English, Italian and German.

Federico Cominotto

Federico Cominotto

Web Marketing e Social Media Manager

3 Italia

Vincenzo Cosenza

Vincenzo Cosenza

Strategist

Blogmeter

After three years of experience in public relations at Microsoft, Vincenzo moved to the new communication media and to monitoring blog conversations for Digital Pr and now for Blogmeter. Vincenzo authors the blog vincos.it which hosts his analysis of social media and a map of social media networks in the world. In 2012 for Apogeo published Social media ROI and the ebook La società dei dati (40k, 2012)

Justin Cutroni

Justin Cutroni

Blogger, author, consultant and Google Analytics Advocate

Elisabetta de Grimani

Elisabetta de Grimani

Responsabile Web e New Media

FS Italiane SpA

Bill Dinan

Bill Dinan

President

Telmetrics

Ric Dragon

Ric Dragon

CEO e co-founder

DragonSearch

Andrea Farinet

Andrea Farinet

Chairman

Socialing Institute

Biography currently available just in Italian

Domitilla Ferrari

Domitilla Ferrari

Social Media Strategist

Arnoldo Mondadori Editore

Gianluca Fiorelli

Gianluca Fiorelli

Consulente Strategic SEO e Inbound Marketing

IloveSEO.net

Gianluca Fiorelli is an SEO and Web Marketing Strategist, who operates in the Italian, Spanish and English speaking countries markets.After

10 years in the Italian TV Industry, since 2003 until today Gianluca Fiorelli evolved from Web Project Manager to the actual SEO & Inbound Marketing strategist position.Along the years, Gianluca Fiorelli has worked with some of the most prestigious business companies, but also with small businesses and startups.Active member of the SEO community, Gianluca Fiorelli is a Moz Global Associate, official blogger for State of Digital, speaks regularly on different Marketing and Search conferences all over the world, offers in-company training sessions, offers lectures in universities and had recently founded the Inbound Marketing conference TheInbounder.com, held in Spain.

Alessio Garbin

Alessio Garbin

Cofounder

Uramaki

bio available in italian only

Brad Geddes

Brad Geddes

Founder

Certified Knowledge

Brad Geddes is the founder of Certified Knowledge, an online paid search training and toolset provider. Brad is also a co-founder of AdAlysis, an automatic ad testing platform. He is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Britannica, and Red Lobster.One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Luigi Gioni

Luigi Gioni

CEO

Plannify S.r.l

Giacomo  Gnecchi Ruscone

Giacomo Gnecchi Ruscone

Search Quality – Webmaster Outreach Strategist

Google

Andrew Goodman

Andrew Goodman

President

Page Zero Media

Andrew is founder and President of Toronto-based Page Zero Media, a full-service marketing agency founded in 2000. Page Zero manages clients' paid search campaigns; full service organic search "Findability" from SEO audit through social & content strategy; and other forms of effective audience targeting. Clients include fast-growth companies (eg. Well.ca) and recognized brands alike. He is author of Winning Results with Google AdWords (McGraw-Hill); and a co-founder and longtime board member of HomeStars, a consumer review site in the home improvement space. His own recent home project includes a mid-century modern "conversation pit" and cylindrical skylight. His current goals include improving Page Zero's 'inbound strategy' and authoring new tools.

Sebastian Grebasch

Sebastian Grebasch

Global Head of SEA e Mobile Marketing

Zalando

Loredana Grimaldi

Loredana Grimaldi

Head of Corporate Communication

Telecom Italia

Bastian Grimm

Bastian Grimm

Managing Partner

Grimm Digital

Bastian Grimm is founder and managing partner of Grimm Digital. Having a background in software development, nowadays he works as online marketing consultant with a strong focus on SEO. With his company, he specializes in SEO strategy- & management consulting as well as online marketing trainings and workshops. Grimm also co-runs Ads2people, a full-service performance marketing agency based in Berlin, Germany where he heads the SEO department as the VP of Search.Prior to running his own companies, Grimm set up and trained in-house search teams for brands like Fox Mobile Group (Jamba, iLove, etc.) and oversaw their SEO activities in 25+ countries and for 100+ websites.

Amedeo  Guffanti

Amedeo Guffanti

Direttore Generale

77Agency

Bruce Hazan

Bruce Hazan

Head of Solutions Engineering for EMEA

Facebook

Bill Hunt

Bill Hunt

President

Back Azimuth Consulting

Bill is the President of Back Azimuth Consulting, which focuses on helping companies implement Global Digital Marketing Strategies and “Customer Journey Models” using voice of the customer data to understand what consumers are looking for to identify missed opportunities with content on a global scale. Bill also works with global companies develop their global search programs to enable to them scale.

Bill is considered one of the top thought leaders on Global Enterprise Digital Marketing having spoken and the keynote at conferences in over 30 countries including SXSW, AdTech, DMA, and PubCon,

He is experienced with many global companies developing Global Digital and Search Marketing programs for IBM, P&G, Nestle, Dell, HP, Cisco, Tata Consulting and many other global brands.

Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Pres. This book has been adapted to training programs for many global companies.

Bill was named Best Search Consultant and presented the Lifetime Achievement Award at the US Search Awards in 2015. Back Azimuth has won other awards for the actionalble tool sets including DataPrizm, HREFLang Builder and Site Migration Suite.

Motoko Hunt

Motoko Hunt

AJPR Llc

Marco Loguercio

Marco Loguercio

Founder & CEO

FIND

Marco Loguercio is a search marketing and digital marketing consultant, founder and CEO of the search marketing agency FIND.

Loguercio is recognized in Italy as a pioneer in SEO, working in this field since 1996, and as a leading expert in search marketing and digital marketing.

In 2002 Loguercio founded SEMS, a leading and award winning italian search marketing agency. Prior to found SEMS, Loguercio leaded the SEM division for important italian web and media agencies, developing and managing search marketing strategies for several top tier clients.

Loguercio is a frequent speaker at industry events around the country including Search Engine Strategies, IAB Forum, Search Marketing Forum. He has written bylined articles for numerous italian publications and is the author of the book "Le nuove vie del marketing digitale" in 2001.

He served on the european working group of SEMPO, the Search Engine Marketing Professional Organization.

Specializzazioni: search marketing, search engine optimization, search advertising, web analytics, web marketing, online advertising, social media marketing.

Gianpaolo Lorusso

Gianpaolo Lorusso

Founder, ADworld Experience

Chairman, eMetrics Milan

Gianpaolo became interested in search engines in late nineties and since then has worked on web projects for several large Italian and international companies. He has been a Google Certified Partner since 2005 and in 2012 launched ADworld Experience, one of the most important European events dedicated to Search Engine Advertising. As a natural complement to his SEM skills in 2008 he became interested in User eXperience, and since then has been designing information architectures and performing usability tests on web interfaces. In his spare time he manages sito-Perfetto.it, the first Italian shared E-book about web marketing updated by many well-known Italian Internet professionals.

Nicola Mattina

Nicola Mattina

Founder

Elastic

Shawn  McClondon

Shawn McClondon

Founder & CEO

My Social Media Monster

Massimo Milita

Massimo Milita

Marketing Director

Sorgenia

Matteo Monari

Matteo Monari

COO

BizUp

With a degree in European Languages and Cultures and an experience as researcher in Human Computer Interaction, Matteo has worked as an SEO for more than 8 years. Matteo started his career as SEO manager in the online gaming segment, managing sites targeting the Italian, French, Spanish, Northern European and Eastern European markets. More recently, Matteo has been working as Head of SEO and Crowdsourced Content for Populis, the European media company owing the international networks Excite, Blogo, Blogosfere and Mokono. Since 3 years, he is the co-founder and COO of BizUp, an Online Marketing agency specializing in international projects in competitive segments. Matteo is a regular speaker at Italian and European online marketing, iGaming and affiliate marketing events. He is also Mentor for the Estonian startup incubator GameFounders and a regular contributor to the magazines iGaming Affiliate and iGaming Business.

Martino Mosna

Martino Mosna

SEM & Web Analytics Specialist

Johannes Müller

Johannes Müller

Webmaster Trends Analyst

Google

John joined Google in 2007 and works as a Webmaster Trends Analyst. He works closely with the Webmaster Tools and Search Quality teams and looks after the English speaking Google Webmaster Help discussion forums.

David Naylor

David Naylor

Head of Search Marketing

Bronco.co.uk

Donatello Osti

Donatello Osti

Digital Media Strategist

U.S. Consulate General

Luigi Proserpio

Luigi Proserpio

Professore associato di management

Università Bocconi

Sara Rosso

Sara Rosso

VIP Global Services Manager

Automattic

Pietro Sansone

Pietro Sansone

Chairman

LiveXtension

Pietro Sansone has spent 10 years in the DDB group: he was in Rapp Collins first, then launched the Italian office of the Tribal DDB network, then worked at the strategic and planning integration of the 3 main companies of the group (Rapp Collins, Tribal DDB and DDB). In 2007, he joined LiveXtension, marketing communication agency of the incubator Digital Magics. Today, he is chairman and strategy director of LiveXtension. He has been teaching online advertising, advergaming and social media in university and post-degree courses at the Università Cattolica and Politecnico in Milan.

Samuel Scott

Samuel Scott

Direttore Digital Marketing and Communications e SEO Team Leader

The Cline Group

Chris Sherman

Chris Sherman

Founding Editor

Search Engine Land

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of Google Power: Unleash the Full Power of Google from McGraw-Hill. His previous books include The Invisible Web: Uncovering Information Sources Search Engines Can’t See” (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master’s degree in Interactive Educational Technology from Stanford University and a bachelor’s degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Chris Silver Smith

Chris Silver Smith

President

Argent Media

Chris Silver Smith is CEO of Argent Media, a search marketing agency located in Dallas, Texas, and he has an extensive background in search engine optimization, internet technology and online marketing. He has worked for some of the top agencies in the SEO industry, and he has provided search marketing strategies for some of the top Fortune 500 and Internet Retailer 500 companies. Earlier in his career, Chris worked at Verizon's Superpages.com for over ten years, ultimately serving as the head of the technology department. His projects there included R&D, local search development, UI design, map-based search, mobile apps, and more. He was awarded the Verizon Individual Excellence Award in 2004 for SEO development, and his work there was granted two patents. Chris regularly contributes articles to Search Engine Land, and he currently serves on the Board of Advisors for Universal Business Listing (UBL) and Thomas-Reuters FindLaw.

Jim Sterne

Jim Sterne

Chairman

Digital Analytics Association

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit – <a href="www.emetrics.org">www.emetrics.org</a> and is co-founder and current Chairman of the Digital Analytics Association – <a href="www.DigitalAnalyticsAssociation.org">www.DigitalAnalyticsAssociation.org</a>

Danny Sullivan

Danny Sullivan

Founding Editor

Search Engine Land

Danny Sullivan is considered globally a pioneer and a guru of Search Marketing. His activities have often found greater prominence among leading American media including The Wall St. Journal, USA Today , The Los Angeles Times, Forbes , The New Yorker, Newsweek, ABC 's Nightline and is currently founding editor of Search Engine Land and Chief Content Officer for Third Door Media.

Piero Tagliapietra

Piero Tagliapietra

CEFRIEL

Marcus Tober

Marcus Tober

CTO/Founder

Searchmetrics GmbH

Marcus Tober, Founder and CTO of SearchmetricsMarcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 180 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.

Cristiano Toni

Cristiano Toni

BI Director

Freedata Labs

Nicoletta Vittadini

Nicoletta Vittadini

Professore Associato di Sociologia dei processi culturali e comunicativi

Università Cattolica del Sacro Cuore di Milano

Stephan Walcher

Stephan Walcher

Head of Product Management

OnPage.org

Stephan Walcher has been working in the field of Online Marketing since 2007, mainly focusing on SEO. He worked as in-house SEO specialist for renowned companies such as Microsoft and 1&1 and as consultant at the performance agency Catbird Seat. As of October 2015, Stephan will support the the OnPage.org team – the innovative software for better websites. In his spare time, Stephan runs his own Online Marketing Blog prometeo.de.

Matthias  Weth

Matthias Weth

Managing Director & Partner

Catbird Seat GmbH

Paolo Zanzottera

Paolo Zanzottera

Co-Founder

Appocrate.it

He started to work as a SEO in the 1998 during his studies at university and he began to “consume” log data to create web analytics reports. In 2000 he got his degree at Bocconi University in economics with the thesis “Consumer protection in ecommerce”, working on that topic with an internship in the European Commission in Brussels. He came back to Italy at the end of the 2001 and he founded a web agency: Bizonweb. Since 2007 Paolo is the CEO of ShinyStat: a digital analytics platform, certified provider for Audiweb. He led directly the R&D to develop Video Analytics in 2009 and App Analytics in 2011. In 2013 co-founded the Italian company Appocrate: an e-health start-up with a focus on mobile devices. Paolo loves know-how exchange: he enjoys speaking when invited by universities and public and private organizations. In 2014 he published a book with Hoepli "How to earn money with App" as he's working for many years in the App development and marketing.

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