Agenda At A Glance

SMX Milan 2015 Agenda 2015 – 12/11

08:00

Breakfast & Registration

09:00

Welcome Remarks & Keynote Speaker

10:15

Refreshments & Expo Hall Time

The Periodic Table Of SEO Ranking Factors: 2016 Edition

The Mad Scientists Of Paid Search

The Elements Of Viral-Worthy Content

Sponsored Session

11:50

Room change

The Latest In Advanced Technical SEO

Taking Retargeting To The Next Level

Marketing Mastery On YouTube

This session is sponsored and produced by Oracle

13:00

Lunch & Expo Hall Time

Keywords Are Dead – Long Live Concepts, Entities & Audiences!

Ad Bidding Strategies & Bid Modifiers

Winning Strategies With Facebook Ads

Sponsored Session

15:30

Refreshments & Expo Hall Time

Advanced Link Auditing & Best Practices For Acquiring Authoritative Links

Conversion Rate Rockstars

Reacting To Real-Time Events: Being On-Point For Mass Appeal

This session is sponsored and produced by Socialing Institute

17:15

Networking Reception in the Expo Hall

18:15

End of day 1

SMX Milan 2015 Agenda 2015 – 13/11

08:00

Breakfast & Registration

09:00

Keynote "The Power Of Location"

The Most Common SEO Mistakes, And How to Fix Them

Surviving Google’s Mobile Friendly Drive

Advanced Winning Strategies With Facebook Ads

Sponsored Session

11:15

Refreshment & Expo Hall Time

The Next Generation of Structured Data: Taking Markup To The Next Level

What You Should Be Doing In Search & Mobile

Recovering From A Social Media Mistake

Sponsored Session

13:00

Lunch & Expo Hall Time

Ask Me Anything With Google

Converting The Mobile Visitor

Measuring Up With Social Analytics

Sponsored Session

15:30

Refreshments & Expo Hall Time

16:00

State of Digital Marketing 2016

17:00

End of the Event

Legend

SEO Search Engine Optimization
SEA Search Engine Advertising
SMM Social Media Marketing
Search, Social & Mobile Digital Marketing & Mobile Devices
Plus Sponsored session

Fiera Milano Media reserves the right to make any changes it deems necessary to this program. We will make commercially reasonable efforts to retain speakers and their presentation topics. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.