SMX Milan 2013 Agenda At-A-Glance

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SMX Milan 2013 Agenda 7 november– Expo Hall Hours: 12:00pm – 7:00pm

Time Social Media Search Engine Optimization Online Advertising Plus Session
8:00 – 9:00am Breakfast & Registration
9:00 – 10:00am Conference welcome & keynote – The Evolution of Communication
10:00 – 11:15am Supercharging Reach & Engagement On Facebook & Twitter
Focus: SMM
Don’t Panic! A Hitchhiker’s Guide To Surviving SEO Changes
Focus: SEO
Amazing Paid Search Tactics & Tools
Focus: SEA
11:15 – 11:45am Refreshment Break
11:45 – 1:00pm Customer Acquisition Through Social Media & Social Data
Focus: SMM
How To Build Links & Win Authority Through Public Relations
Focus: SEO
Fast And Easy SEA Analytics
Focus: SEA
SPONSORED SESSION:
Google vs Facebook: Get the best from Search and Social Media to develop your E-Business
Fabrizio Barbarossa, CEO, Enterprise Consulting
Enterprise Consulting
Expo+
1:00 – 2:15pm Lunch, Expo Hall, SMX Theater
(open to Expo+ pass holders) What’s this?

Lunch Sponsored by:

Expo Hall Sponsored by:

SMX Theater:

77 Agency

Seo Cube

Tecla

2:15 – 3:30pm Going Viral On YouTube
Focus: SMM
What SEO Performance Metrics Are Truly Important?
Focus: SEO
Forget What You Know About SEA – Best Practices Debate
Focus: SEA
3:30 – 4:45pm Some Assembly Required: Adding Social Media to the Marketing & Communications Mix
Focus: SMM
Understanding Searcher Behavior
Focus: SEM
Running International Paid Search Campaigns
Focus: SEA
 SPONSORED SESSION:
Driving effective performance measurement in the Social Era
Armando Janigro, Business Development Manager, Oracle
OracleTechedge
Expo+
4:45 – 5:15pm Refreshment & Expo Hall Time
(open to Expo+ pass holders) What’s this?

Expo Hall Sponsored by:

Seo Cube

 

5:15 – 6:30pm Decoding Facebook Ads: Strategies & Tactics For The New Ad Environment
Focus: SMM
Taming International Search Engine Optimization
Focus: SEO
In-House, Outsource or Both?
Focus: SEA, SEO, SMM
6:30 – 7:00pm Expo Hall Reception

SMX Expo Hall ReceptionThe SMX Expo Hall Reception is the most fun you can have in an Expo hall. Join us to talk, relax, have a drink and snacks while you visit with market-leading solution providers.
(open to  Expo+ pass holders) What’s this?

Expo Hall Sponsored by:

Seo Cube

 

7:00pm SMX After Dark
(open to Expo+ pass holders) What’s this?

SMX Milan 2013 Agenda 8 november – Expo Hall Hours: 11:15am – 2:00pm

Time Social Media Search Engine Optimization Local & Mobile
8:00 – 9:00am Breakfast & Registration
9:00 – 10:00am Keynote
10:00 – 11:15am Customer Service Through Social Media
Focus: SMM

Schema.org: Real World Markup For Success

Focus: SEO
Mobile Ads: From Click-To-Call & Beyond
Focus: SEA
11:15 – 11:45am Refreshment & Expo Hall Time
(open to Expo+ pass holders) What’s this?

Expo Hall Sponsored by:

Seo Cube

 

11:45 – 1:00pm The Voice of The Consumer – Social Media & Consumer Reviews
Focus: SMM
- NO SESSION - Maps, Metros & Mobile: Surviving And Thriving In Local Search
Focus: SEM
1:00 – 2:00pm Lunch, Expo Hall, SMX Theater
(open to  Expo+ pass holders) What’s this?

Lunch Sponsored by:

Expo Hall Sponsored by:

SMX Theater:

77 Agency

Seo Cube

Majestic SEO

2:00 – 3:15pm Measuring Social Media ROI
Focus: SMM
I’m feeling Wikipedia
Focus: SMM, SEO
Trends In Mobile Search – from optimization to commerce
Focus: SEM
3:15 – 3:30pm Refreshment Break
3:30 – 4:30pm Keynote: The Online Marketing Landscape 2014
4:30 – 4:45pm Refreshment
4:45 – 5:45pm The Perfect Blog 
Focus: SMM
SEO Site Clinic 
Focus: SEO
Meet Google Universal Analytics – Not Your Father’s Web Analytics
Focus: DA, SEM, SMM

LEGENDA

SMM – Social Media Marketing
SEO – Search Engine Optimization
SEA – Search Engine Advertising
SEM – Search Engine Marketing (SEO + SEA)
DA - Digital Analytics

Fiera Milano Media reserves the right to make any changes it deems necessary to this program. We will make commercially reasonable efforts to retain speakers and their presentation topics. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.